Serve

This is a product page. The intention of this page is to increase the desire of all audience by speaking to the benefits of experiencing this product. Have them say "I want to be a part of that". Then we decrease labor -- tell how this product can help every audience, what to expect, and what they should do next. They should leave this page knowing how this product works and how it applies to Different audiences. Don't rely on them to search your entire site for the content, because most often, they will not. If an audience is helped in any way by this product, make sure to mention on that page how it applies to them. (Ie. if Small Groups is for adults, but offers Childcare, mention that Children get to have their own fun time just for them). Users don't care how you're organized, they care about seeing what applies to them.